Creed Strategic Imaging's mantra is one word-opportunity. The opportunity that exists in brands by demonstrating the power of their ideas, the ability to create relevance in the marketplace, and to always ensure the inspiration and soul of a brand drives every effort with deliberate intent. Through a proprietary process developed to guide clients in building a successful and relevant brand, Shari has worked with companies in the Fortune 500 realm, and businesses so small, you'd need a psychic to find them.
Being immersed in the beauty and fashion worlds, Shari applied her branding skills to the creation of SweetSpot Labs, where, based on her own personal and life experiences as a wife and mother of four, and noting the industry void, she saw the opportunity to make a difference to the lives of women. Today, she can be credited for pioneering the modern take on the much needed category of Intimate Care. Shari is committed to providing for-purpose formulated collections for the varying daily emotional, physiological, and specific anatomical needs for Women-age, phase, stage™ and to integrate Intimate Care products into the beauty rituals of as many women as she can, as fast as she can.
Shari Creed learned her métier from the world's finest in her family-owned and operated women's high fashion retail specialty store, Creeds, of Toronto, Canada, a 30,000 sq. foot emporium that spanned a city block. The company launched Jil Sander in North America, opened the first Chanel Beauté black and gold shop-in-shop, and Clinique International counter, owned and operated boutiques for Krizia, YSL, Chanel, Christian Lacroix, Ungaro, Sonia Rykiel, Christian Dior, Montana and many more. Creeds was a destination for any international arbiter of taste. Working directly with such legendary houses of fashion and beauty still impacts Shari's work today, as she combines her vision with management, creativity with discipline and successfully helps marketers identify and capitalize on consumer trends, sharpen their focus, reinforce, build or fix brands.
Since founding Creed Strategic Imaging, Shari's clients include such diverse brands as Frédéric Fekkai, Aveda, Patricia Wexler MD, Bath & Body Works, The Limited, Neiman Marcus, Rodan & Fields, Aramis, Cedars-Sinai Medical Center, Grassroots Organization (a charity dedicated to find a cure for Inflammatory Bowel Disease), Canadian Olympic Association, Discovery Channel Stores, The Nature Company, Lancôme, Federated Merchandising Group and more. From advertising, to store design, to completely branded strategic initiatives - or jumping into a business in need of a creative director, a business strategy -- or a moment of objective thinking, Creed Strategic Imaging makes a brand work.
Shari's high school sweetheart, Tom Creed, is her partner in life and in business. Together they have four children and four dogs and live between Pacific Palisades, CA and New York City, NY.